Wechat groups as a way to enage & teach

Wechat groups are an awesome way to enage & teach


1 - 手绘,每个人都能掌握的实用工具
2 - 实践,创造结果并提升效率。
3 - 微信群,一个了不起的地方,帮助培养你的能动力。

1 - Sketching is a tool anyone can learn
2 - Practice creates results and saves time
3 - Wechat is a fantastic place to gather momentum




#Sketch30InJune 这个微信群汇集了将近200个,在手绘方面有兴致的小伙伴儿 - 在6月份的30天里,每天我都会在群里发起一个“每日手绘挑战”,群里的小伙伴儿都会被邀请,根据挑战要求,分享他们个人的手绘作品。


#Sketch30InJune is a Wechat group with almost 200 people interested in sketching - every day for the 30 days of June I posted a daily sketching challenge where everyone is invited to share their interpretation as a sketch.





The group members range from architects who draw for a living to total beginners finding their sketching wings. The vibe in the group is excellent, and people are visibly learning and improving as well as sharing and supporting. We have had daily sketch contributions ranging from 2-3% up to 70% with people adding sketches they have done with APPs on their phones, in meeting rooms on whiteboards, post-it notes, and sketchbooks.




我设立这个群的目的,是想展示给你们 - 手绘和绘画不是一回事。
这种 “绘画”的压力,是非常令人不安的。因为一段时间以来,我们渐渐失去像小孩子那时候用蜡笔、钢笔,在纸张和墙壁自由涂画,玩转颜色的兴趣。
My goal with the group is to show you how sketching and drawing are not the same things. The pressure of being able to 'draw' can be very off-putting if since some time as a kid you lost interest in scribbling with crayons, pens, across paper and maybe walls drawing freely and playing with color.


I see it this way - drawing is a skill, sketching is a tool.


Anyone can use a hammer not everyone can craft an elegant wooden cabinet. We can all sketch we may not all be able to craft fine furniture 


With this point of view of wanting to use visualizing as a tool do not let sketching be a learned skill you feel you can't benefit from.





Sketching is the tool that after some deliberate practice, accompanied with knowing the visual alphabet and some focused doodling you can in short to medium term benefit from sketching by visualizing ideas and communicating more easily with others at work and home.


Please see below a selection of some of the sketches from this year's #Sketch30InJune challenge, and we will upload a full gallery over the summer.


Quick shout out to all the group members, thank you for all your contributions.

我百分之百确信,手绘是一项每个人都可以掌握的技能。它有切实的好处,让你的想法如行云流水一般 - 手绘是构建创意的工具,而微信群组是让你熟练使用手绘工具并乐于分享的好地方。

I 100% believe sketching is a skill we can all do and it has tangible benefits which get ideas moving - a sketch is a tool for building ideas, and Wechat groups is a great place to practice and share using tools.


To see more of my sketching ideas, please click these links:

Rock The Whiteboard
Pages from my artschool sketchbooks 1995-1999
Starting to sketch is tough

1 - 手绘,每个人都能掌握的实用工具
2 - 实践,创造结果并提升效率。
3 - 微信群,一个了不起的地方,帮助培养你的能动力。

1 - Sketching is a tool anyone can learn
2 - Practice creates results and saves time
3 - Wechat is a fantastic place to gather momentum


Thank you for reading this far, I know your time is valuable if your have any sketching or visualizing questions please leave a message below, and I will follow up.




Big thank you to Fisher for helping with the translation.  💪🙏👊

The best presentation I have ever seen. What I learn from a watching a great presenter.

1 - Perform with personality, on stage in front of an audience it helps to add some extra sparkle and showmanship.

2 - Be emotional, use humor as a great way to connect, and balance this with intellectual substance.

3 - Have a top line theme to your talk and communicate this with 3-4 stories which create a deeper understanding of the theme.

Recently I stumbled on a TED talk by Tim Urban, Inside the mind of a master procrastinator https://www.youtube.com/watch?v=arj7oStGLkU

Half way through watching I decided this was the best presentation I have ever seen, I was fully engaged the whole talk, I laughed out loud repeatedly, and I learned a bigger more valuable lesson by the end, plus I particularly related to his visual style. On top of this, the presenter's stage presence was excellent, very charismatic, good body movement and interaction with his slide content and visuals so linking the visual the audience and himself via a story.

This approach makes the audience experience so much more inclusive which results in a sticker and memorable overall impression. A tough thing to do is to remember to pause during a talk and Tim is very good at breaking for a beat after the payoff of a story to give himself and the audience time and space to process before starting a follow-up story.


Gold Standard Presentaion Attributes

1 - Engaged

2 - Humor

3 - Informed

4 - Visuals

5 - Stage movement

6 - Connection

7 - Memorable

8 - Pause/space

9 - Stories

These nine areas are presentation attributes which if improved boost any performance. If you can add 2-3 of these to your next presentation, then you and the audience will feel a marked improvement.

Getting good at presenting is like getting good at sports, music, art, a language there are always new levels to improve and grow into so it's not like reaching a point, and then it's fixed. It is about making time to develop for each opportunity and be intentional that the time you invest in presenting so, it can be the best it can.

1 - Engaged - tell a quick opening story - twist the ending set the 'rules' of your talk.


2 - Humor - an excellent way to establish the tone and encourage people to lean forward.



3 - Informed - use data in smart ways which link to things we relate to and makes us think .

4 - Visuals - communication is key - simple is always best.


5 - Stage movement - smile, gesture to the screen, have expressive body language


6 - Connection - visuals are the structure for your story to build an image in someone's mind which aligns with yours, from your body movement, the screen content and the audience start to build a bridge


7 - Memorable - how the audience 'files' you away in their brain for future recall and boost of social currency.


8 - Pause/space - time to reflect, rest and prepare for the next story.

9 - Stories - a series of 3-4 quick and medium length anecdotes which linked together relate to the theme of your talk and make sense of the content, so people walk away going - wow - I learned something, was engaged, I related, and now I'm thinking about something in a new way.

That is the result of an excellent presentation

The nine steps are not to be embraced at once, but instead, I recommend starting with step 5 & 8 as they are the quickest to implement and start with you. Forget the slides for the moment start with improving your body langue and how you connect to the audience.

If you ever get the chance try to see Dirk Eschenbacher from www.zanadu.cn talk as he uses minimal but highly impactful slides and focuses more on storytelling, he also sometimes presents with no slides which is not easy as it is all about storytelling, with no visual support 💪.

1 - Perform with personality, on stage in front of an audience it helps to add some extra sparkle and showmanship.

2 - Be emotional, use humor as a great way to connect, and balance this with intellectual substance.

3 - Have a top line theme to your talk and communicate this with 3-4 stories which create a deeper understanding of the theme.

Watch Tim Urban on youtube if you are ever looking for healthy brain food which will make you laugh, inform you and widen your horizons.



He tells four interlinking stories which all connect and build - please see a three beat mountain sketch outlining his talk structure.


Thank you for your time, and I appreciate your time reading this far, if you have any questions, please message me, and I answer them, also if you have good TED videos to share please add them in the comments below.



三个“科技“小故事 Three Chinese Technology Stories

三个“科技“小故事  Three Chinese Technology Stories

#1 独立谋生的司机奶奶 The Grandma Hustle

#2 热爱平面艺术的老爷爷 Graphic Art Grandpa

#3 古老和现代的融合 Old School New School Interaction


It is no doubt that technology is very comfortable in China and has a big bright future here.



With GPS-enabled bikes for short term rent on every street corner. 



Mobile payments as an option for fruit and veg off the back of a three-wheel bike.

Wechat Moments Post

Wechat Moments Post



And Wechats monthly active users north of 800million this is an exciting time and place to be if tech is your thing.



This is a double-edged point of view as we spend more and more time next to people in the physical world who are miles away in the virtual world. Like most things in life, I think it comes down to finding balance and moderation, but there is no denying the fact we are more enabled and capable of using tech to help us.



As a presentation trainer, I see smartphones, real-time chatting, and the cloud as incredible empowering factors for helping us always have our hands on our pitches, presentations, and profiles but what I want to share today are three stories where I have witnessed technology giving a wide range of people a boost.

#1 独立谋生的司机奶奶 The Grandma hustle

Recently we hailed a taxi via DiDiDaChi, and our driver was a brilliant lady driver in her 60’s, she didn’t look a day over 51, and she was one of the calmest smoothest drivers we have had in a while. Plus she was very comfortable using her smartphone to find her next fare and navigate with GPS. This was impressive as technology was empowering her natural hard working attitude and she was hustling and earning on her own terms. All I can say is I hope I am as capable when I’m her age.


#2 热爱平面艺术的老爷爷 Graphic Art Grandpa

The second experience was in 2013 when I hosted a pop-up art exhibition in public space using QRcodes as a way to view and enjoy digital artwork.

As I stood having a beer and chatting with a friend, an 85-year-old Chinese gentleman approached us asking if this was something creative. “Yes” we replied, “I Thought so,” he said, “How does it work, I’m photographing these QRCodes, but nothing is happening” he continued.

He obviously had a smartphone “Do you have a 4G?” We asked, “Of course," he said. Wow, I thought, my mother isn’t close to his age, and she refuses to have a phone, this gentleman who’s lived through a lot is seriously impressive.

We then found out he was also all set in Wechat. Wow again. So we showed him how to scan a QRCode and then access the online artwork, and with a quick exclamation he was off exploring the 45 artwork QRCodes spotted along the Liang Ma Canal. Again I hope I’m as up to date when I’m his age.

#3 古老和现代的融合 Old School New School Interaction


The third is a story of one of my design students who I taught last year on an art foundation course. She designed and engineered a simple and elegant creative expression commenting on her frustration with the dense traffic we suffer in Beijing. Like an old school puppet beautifully crafted out of wood, pulleys, and string she made a scale model 3rd Ring Road where a whole batch of model cars would crawl along when you turned a table football like handle.

This was most impressive because she was studying interactive design and unlike most UX/UI designers she wasn’t creating more APP layouts and icons she was, in fact, going back to basics and understanding interaction: I engage, move something, get a result and think in a new way.

Double wow - I was left thinking when she does design something digital it will be special as she is coming to problem-solving from a truly different angle, her future is bright.



These three outliers are super impressive, and there are more people like this all over China and go to show that along with the massive investment in new technologies in almost every sector China is leaping into the 21st century with real engagement and usage at both student level and from senior citizens. This means technology has found a place in every walk of life and soon we will be blossoming with all sorts of amazing and time-saving features and services to help us live more balanced and empowering lives.

That's the hope anyway but we are responsible for how we build and use tech, and I think from all the real life use cases and pitches from founders I hear I believe that we are going in the right direction.

As always thank you for your time, and I appreciate you reading this far.


The Power Of Visual Note Taking

1 - Recording concepts and ideas with graphic symbols

2 - So ideas can be easily shared amongst a group

3 - To save time and reduce risk

These are three benefits to visual note taking, in the 21st Century this is very useful for meetings, workshops, training, presentations - anywhere smart busy experts share what they know for the benefit of the group.

In a sense, we started doing this 40,000 years ago on the walls of caves when tribes sheltered deep underground and visualized with pigment how to hunt and survive.

Each member of the community did what they do best for the benefit of the group. Those with the best aim and who could run the fastest hunted, some stayed at camp preparing food, some looked after the young, and some would visualize stories and hunting tactics on the walls of the caves so they could share and organize how to continue and thrive.

Cave painting.jpg

Our tools have changed, but we still function in groups called start-ups, companies and organisations working with talented others to generate value and progress.

I am a huge believer in visualizing concepts and ideas especially here in Beijing China where so many people work in a second language.

1 - Visualizing saves time

2 - Visualising reduces complexity

3 - Visualizing reduces risk

We have been doing it for 40,000 years, and it works. Anyone can learn to sketch, and there are tons of benefits to putting pen to paper, click this link for a simple guide to sketching better-proportioned stick people.

Recently I was at an interesting EO San Li Tun event where four inspiring experts shared their ideas on B-Corp, a certification for companies to reach which means they are more sustainable and environmentally aware while still being a competitive business.

If you were not able to make it, then let me share with you below my visual sketch notes which capture some of the most important points so you can start to see how business can be a force for good.

Thanks to Xu Jing, Min Ko, Jade Gray, Skott Taylor, AJ Warner, and the EO San Li Tun team for hosting the event.


For a live stream video of the B-Corp talk click this link.


Thank you for reading this far, I appreciate your time.

MB headshot 02.jpg

Dear HR Professionals

Please let me introduce the benefits for training your team with presentation skills

"It's not rocket science a few sessions of principles and practice is the 20% action that provides 80% results." I hear myself say as I pitch our training.

Structured with time to think, reflect, practice and ask questions between 2-3 sessions is an essential step to improving a skill and is the 20% of your time to build the 80% results.

Our principles work great for local and international teams and suits modern workflows.

Presentation training is the primary focus for MoI in our offering to you - we want you to enjoy your future presentations and sharing and empowering you with skills is an excellent way to do this.


If you are looking for the 80/20 principles to start getting over current presentation challenges I have focused on three key areas to boost a team with fresh new skills:

  1. Message structuring
  2. Design skills
  3. Performance & delivery
Training 02.png

These three areas are the 20% that influences the 80% and so starting with these builds long term skills which improve with our clear structure and support.

Structured in regular one-hour sessions or a 1/2 day depending on schedule means we can either cover top line principles across more steps and see how they connect and gets results. Alternatively, go deep in one area and deconstruct a step and look at developing a framework whichever format benefits your team most and gets you the target KPI and ROI.

Plus in follow-up workshops, we can design a project linked directly to a typical presentation challenge you face in your industry.


Your people are good, invest in them with training and coaching and make them better, so they are more challenged and rewarded professionals.

Choose from 3 different recommended areas of focus to get the best from time training your team so they can solve their presentation problems and be independent, and so you all enjoy your future presentations.

  1. Message structuring
  2. Design skills
  3. Performance & delivery

Thank you for your time and reading this far - please leave a comment with any questions.


👉 Click this link to contribute to a 8 question opinion poll takes 1 minute. 🙏


Pitching Nuclear Waste Disposal

Keep it simple and focus on how people benefit.

Avoid complex details when talking to nonspecialists.

A detailed context works best after an emotive intro.

Recently I was part of a great conversation with three other business owners - we were sat having a post-dinner drink at the China Accelerator mentor dinner after GMIC 2017.

One of the guys was introducing his company and started telling us what he does, and we proceeded to discuss how he could improve his opening pitch.

This story is particularly interesting because his company works in nuclear waste disposal which is an insanely complex field and I think if it's possible to simplify and clearly pitch nuclear power than its possible to pitch any business which is why I believe that this is an interesting post to share.

But back to the beginning of his pitch.

Pitching Nuclera Dsiposal.jpg

As he started pitching his company, he went down the same path as many people do, and I used to. He began telling us what he did and how it worked which if you are not a scientist soon becomes way too much information and stops making sense.

I think people start going deep on what they do as they feel the audience needs a full context and background to understand how and why it matters which is right...but not as a way to start the conversation.

His structure was something like this:

  1. How he was qualified
  2. What his company and technology does
  3. How the science works
  4. Where they do it
  5. A final claim

I understood most of what was said, but some of the science flew right over my head - the thing that stuck out was his last sentence - "We call it closing the loop on the dangers of nuclear waste - our process and technology make it 100% safe."

"Closing the loop" That was it for me, and what concerns most nonscientists, how is nuclear waste managed and made safe?

As with all pitches, I hear I'm always looking for the why.

Why do we relate to the solution, how does it impact us? How do we understand it? How do we connect with it?

Nine times out of ten it is the last thing people say yet it is the best way to start.

I’m often recommending people reverse their pitch and start at the end - start with the overarching conclusion and work backward.

Our fellow dinner had focused too much on what nuclear waste is, and the technical details of how to make it safe which to ley-people make little sense. Non-nuclear physicists mostly only know the scary headlines of leaks, spills, and contamination the highly dangerous aspects, the glowing green ooze from movies. That's why we want nuclear waste to be managed and disposed of safely that's why we want the loop to close.

As we discussed his pitch, I suggested that ‘why' we need a company like his is to make nuclear waste safe. Do we want to know how that works?  Not really it's like not knowing how 4G and smartphones works don't stop us buying them. We want to know how it works for us - makes our life better and safer.

So I suggested the next time he is pitching his company he could start by simply saying - "We make nuclear waste safe."

Closing the loop.jpg


Using this as a starting point to talk a little science and depending on his audience go deep or stay shallow. This way he can be confident that everyone will know why he does what he does, a little of how it works and know that it helps us all.

So the main conclusion was:

Start with a focus on how the audience benefits.

Avoid too many details and know that there is always time for more information later but not as how to introduce a company or service.

Follow up with the details after an emotive intro, why, how and then what.

We all left the after dinner drinks satisfied with our collective discussion about how to directly pitch the benefits of his company and hopefully engage more investors and customers in the future.

Thank you for reading this far and please leave a comment below with any presentation related questions.

A Gift To Help You Communicate

Do you need to share next steps?

Do you need to highlight savings?

Do you need to identify the hook of the message?


Then please use these ten free hand sketched icons to help you communicate smoother and be more visual in your future presentations.


If you work in English as a second language then having some bold visual cues and support helps to save time, smooth out communication and efficiently use your precious brain energy.


So please download, use and share these icons wherever they help you or your team effectively engage your audience and enjoy your presentations.

Free Icons.png


CLICK FOR FOR THE FREE ICONS PowerPoint & Keynote versions available.


Please leave a comment below with actions, themes or points you need to communicate and I will sketch a new set of icons just for you.


Thank you for reading this far I appreciate your time.


CLICK FOR FOR THE FREE ICONS PowerPoint & Keynote versions available.


Under FYRE - A Review Of The FYRE Festival Pitch Deck

  1. Visualize your goals with accurate images to set clear expectations.
  2. Avoid vague buzz-word loaded claims.
  3. Format your deck to be easy to read on a smartphone.

The Fyre festival is making headlines at the moment for being a luxury island party weekend without much luxury and essentially not delivering on any of its promises.

I was reading an article on the Guardian newspaper website which linked me to article on VanityFair.com which discussed the miss use of KOL's and social media marketing yet what caught my eye was they included a copy of the Fyre pitch deck as an embedded slide show.

I don't know anything about luxury event organizing or KOL marketing, but I do know about pitch decks. I'm not going to be more critical toward this event for no reason, but I am going to look at some of the slides and talk about how and why I would do it differently.

The reason I think it is worthwhile looking at this deck is that a pitch deck is what sets the expectations for any project and so to not massively deliver on their proposal means something was very wrong and some of that started in the pitching phase.


Three things the Fyre Festival pitch deck could do differently next time.


#1 - Be visual.

Apart from a vector logo, it takes six swipes/clicks before we see any visuals and then these are a bunch of headshots so not directly linked to any event execution. These kind of mood images are necessary to help set the tone, but they need to be balanced with pictures of how the event will ultimately look so everyone involved has super clear expectations. It's easy to argue that this is not what this deck needs, but the results of the festival prove otherwise.


Solution - have one slide in the first 3 with one fantastic image and an easy to understand statement that sets the direction with no room for error or misunderstanding.

"Join us at the best Fyre in 2017"



#2 - Avoid vague, ambiguous language.

Similar to the lack of concrete imagery the content makes vague and overused statements about redefining, seeking meaningful connections, disrupting and engaging cohorts. These words without images or a tangible follow-up start to sound very hollow and meaningless. Exciting words that paint pictures in people's minds are super useful, but a ton of marketing jargon on a handful of slides doesn't add up to much. As often referenced Steve Jobs was great at using simple words to sell big ideas. "1000 songs in your pocket." for example is direct, daring and emotive as a claim, plus it was backed up with the first iPod so very tangible.

Solution - use buzz words and emotive language sparingly so when they are used they stand out and does not just become a blur.

"You'll be telling stories from this weekend for years to come."



#3 - Clean design and formatting.

The final observation I have on the Fyre deck is the use of long line length and small font size for the text copy. A presentation is not a brochure or website - it is a visual idea and needs to be easy and quick to read. Also now more than ever font size is crucial as a lot of people will take the first look on their smartphones so if the line length is too long and font size too small it becomes a struggle to read and our limited brain energy is not being used efficiently. The big issue I see is using off the shelf templates which tend to be a hybrid between a visual landscape presentation and a text based portrait brochure. For reading text from a smartphone screen or back of a boardroom, the font should be large, with good contrast and aligned left - not center aligned as we normally read left to right and need a clear visual guide to help us read quickly and easily.

Solution - Design slides with a priority to legibility and ease of communication, if need be have multiple documents, a mood video, visual teaser and a buisness plan.



  1. Be visual.
  2. Simple, emotive language.
  3. Legible design.

These three approaches are always going to help communicate your idea quickly with as little misinterpretation as possible and set realistic expectations which mean with all the other stress of hosting a new kind of event you are at least starting out on the right foot.

Please click this link for an example of a visual pitch which got a positive reply in the three working days.

Thank you for reading this far, and I appreciate your time, if you have any comments or suggestions please leave a comment.




How having a clear pitch helps your business

  1. Save time in meetings.
  2. Stand out in the clutter of daily life.
  3. Share how the audience benefits.

"Oh - did you speak recently at the 8x8 China Accelerator event in Beijing…? Yes, I know you now…"

This response was the reaction from the head of BD during a recent call as I pitched MoI. “We help people enjoy their presentations."

This reaction "Yes I know you now…" is why I introduce my company with a simple emotive pitch.

  1. I want to be memorable.
  2. I want to connect.
  3. I want to stand out at each speaking opportunity.

Not only does it save us both time but it also reinforces the first impression I made.

I have this straightforward introduction, so when I meet people for the second time, I can trigger in under seven seconds a super clear recall of MoI and why we do what we do.

This is the power of starting with why it gives me a truly unique and emotive framing, and so within all the daily visual and information clutter, you spend effort filtering away...I stand out.

Enjoy your presentation is not detail heavy in fact it is super simple and accessible, it puts you in the center of my solution so you can see all the benefits. It shares the emotion I want you to feel and starts a conversation about how I can help you.

"Enjoy your presentation" is proving to be a powerful way to introduce MoI and our training services, so I highly recommend you work on how to pitch your business in a super short way, which is easy to remember, shares your why and is based on emotions and results from the audience's perspective.

To help structure this try using a three beat mountain as a way to position who you help, why that matters and what the result is.

Thank you for reading this far, and if you have any questions please leave a comment and I will do my best to answer your questions.



My Dream Project

I focus on presentation training as this is the best way to teach you the essential skills to being independently successful in your pitches and meetings.

Another part of what I do is to create presentations for people - this is an entirely different process and also very rewarding as I consult on the structure, message and ways to visualize what you are promoting and so help you generate value.

I have made presentations for leaders at Daimler, VW, Dulwich International College and Hollywood film producers, all people who were at the early stages of pitching clear messages and building great projects.

So all this to say if I could design a presentation for anyone it would be for Elon Musk, with former President Barack Obama and businessman extraordinaire Richard Branson close behind.

I admit I'm not an expert on Elon Musk - I've listened to a podcast interview, read a chapter profile and watched a YouTube Bloomberg documentary but already I think his vision for how and why we do things is fantastic.  I think his achievements are massively awe-inspiring especially seeing as Tesla has recently surpassed GM as Americas most valuable car company.


So if I were to design a presentation for Elon Musk, I would start off by asking him these three questions.

Three discovery questions
#1 Who is his audience?
#2 Why is he engaging them?
#3 What is his goal?

These kick-off questions help me establish the big picture and define all the things we need to discover to make an engaging presentation.

As I listen to his answers to these three discovery questions, I would be making sketch notes on my iPad, plus recording the sessions audio on my iPhone.

I would then ask which are the emotions we need to convey. This question helps us figure out which motivational triggers to highlight and visualize.

I would ask what the most important point of his message for the audience is - what is the point that sparks all the potential, needs and risk?

I would then finish up with asking what is the audience's worldview, what are their priorities, do they think with their head or their heart? Are they senior academics and legislators or are they, potential investors or partners?

See themselves in the solution
With all these discovery questions we are thinking about what makes the audience tick - what is the insight that hooks them in, how can we relate to them quickly and how do they see themselves in the solution?

Draft #1
With all Elon’s insights about audience triggers combined with the desired emotions and a clear goal for the presentation, I can then write a story outline, start a visual mood board on Pinterest and sketch out some initial three beat mountains and early ideas.

I would then set up a check-in meeting where I would pitch Elon the first draft presentation and support this meeting with multiple visual formats:

  1. A bullet point script
  2. Some three beat mountain structure options
  3. A visual mood board of references
  4. A slide wireframe as a contact sheet
  5. And an overview of the goals

Moving forward
This way in the first follow-up, after discovering the projects needs I can pitch a clear draft #1 and have the organized material ready to advance the conversation.

Clear structure
Working in this way, there is intentionally lots of room for Elon to see his idea structured in a clear visual way and understand how it is achieving his goals. I would maybe remind him that the imagery is still to be developed, but now it's crucial we are only looking at the content in the wireframe - we know pictures are needed and now we are structurally positioning them as the story develops.

Draft #2
After gathering all the inputs, questions and suggestions discussed I would then track the comments into an action list and then develop draft #2 of the presentation where we would design the slides with a standout look and feel. I would propose a range of design samples and options - as well as developing the presentation script in draft #2.

Draft #3
After confirming the draft #2 development the final phase would be to approve and lock in the slide design, each image and visual would have a selection of options per slide, so Elon is editing down and not having to come up with suggestions. As the final deck comes together and we fine tune the story beats and transitions slide by slide, I would need about an hour with Elon as we rehearse and walk through the slides making sure he has a super clear mental map of the material so he can present naturally.

Now along with a Word Doc version of the script, presenter notes, contact sheet and final PPT with a PDF Elon would be ready to go and nail his presentation.

The great thing about this process is there is a super clear roadmap in the 8 Steps to Showtime and Elon wouldn’t have to spend hours in meetings, it all starts with 20-30 minutes focused time at the discovery stage followed by scheduled 5-10 minute check-ins via Wechat and a final hour-long walk through and handover.

Efficient use of Elon's time
Elon would benefit by having a well-structured presentation which he is clear on because he was engaged in a three-step process which didn’t cost much time and created great results.

Reuse resources
He can reuse this presentation in the future and independently fine-tune it to the audience in front of him on a case by case basis as he knows how the structure clicks together.

Reduce risk
He can also share this presentation with senior team members who can now simultaneously start to share the same vision and idea he has consistently with no risk and so everyone stays on target.

MoI_Elon Musk.014.jpeg

Also, the final master document can be tweaked and then re-exported as a new presentation, expertly tuned to the audience in front of Elon and Tesla, SolarCity and SpaceX.

Dream project
This would be a great project to work on as I think Elon’s vision for the world are the ones we need right now and I would like to help amplify his vision.

MoI_Elon Musk.015.jpeg

Having an excellent well structured, visual and shareable presentation is a great tool to have in any business which is doing inspiring things.

Thank you for your time - I appreciate you reading this far and if you have any questions about presentations, please leave a comment or email me.

How long is a good presentation?


Every time I host an event I set up a Wechat group as a way to share the content from the talk and also stay connected with the audience and answer questions.

In China Wechat is an insanely powerful tool as it is never more than arm's reach away and if you do the battery test on the iPhone, it's always in the top three apps that people spend their battery life and attention using, so it's always good to be where the action is.


Recently Kevin in one of my presentation focused groups asked me "how long should a presentation be?" Thanks, Kevin this is a good question, it doesn’t have one simple answer but let me share the structure and approach I use.



As with all things presentation related it all comes down to your audience your goals and why you are engaging people with your ideas.

There isn’t a single answer, but there are some structures and frameworks you can apply, to decide how long a presentation should be, always ask yourself:

  1. Who am I engaging?
  2. What is the goal?
  3. Why am I sharing my insights?
  4. How much time do we have?


How much time do we have?

Time is the one asset we all have the same amount of each day, and it all comes down to what we do with it that counts. Knowing how long you have with the audience allows you to structure the content in the most suitable way to make sure your audience appreciates their time with you.

As a rule of thumb, I use the following six structures A - F as a framework to engage with people.

A) 7 seconds

B) 10-40 seconds

C) 1-2 minutes

D) 3-8 minutes

E) 10-25 minutes

F) 25-50 minutes


These six structures range from super quick pitch introductions at networking to longer format presentations at conferences and events.


Let me break each one down

A) 7 seconds at a networking event is a great duration to say hello and introduce yourself sharing why you do what you do which then leads to a conversation.


B) 10-40 seconds is good for a short elevator pitch which avoids too many details but gives people enough information to have a clear understanding and retain something memorable from your exchange.


C) 1-2 minutes for an introduction to a project, product or service where you can highlight who you help, why that matters and some wow reveal that is memorable for the audience in front of you.


D) 3-8 minutes to share a topic and one short story which goes into more detail and starts to establish your expert status and insights but does not overload people with correct but non-essential details and facts.


E) 10-25 minutes for sharing up to three different stories which clearly define a deep understanding of an industry or issue and provides context and understanding along with well-structured data.


F) 25-50 minutes for captivating and entertaining an audience and informing them with your unique skills and establishing expert status, in-depth knowledge, key insights and background information which is relevant.



Any more than 50 minutes and people's energy levels for effectively staying focused starts to drain and your message and presentation starts to deliver diminishing returns, so the best thing to do is keep a presentation within 50 minutes or schedule in short 5 minute breaks to give everyone time to stretch and refresh.

These timeframes are of course just a guide and framework as it always comes down to addressing the audience in front of you, knowing your goals and structuring the best content to achieve these goals.


So thanks to Kevin in the Wechat group for asking the question and I hope this framework helps you structure your presentation, be more memorable and efficient as you present.

Thank you for reading this far, I appreciate your time, if you have any questions, please ask below in the comments, and I will do my best to answer them.



How to sketch stick people

Stick people have been in our visual language since the very
early days of documenting social tribes on the walls of caves.


Stick people are the universal symbols for people and
are the simplest way for us to represent ourselves. 

Please see below for six steps to sketching stick people.


#1 - Use a light blue pencil and sketch
a loose hairline of the stick figure


#2 - Choose a medium sized fine liner pen and sketch a
quick smooth slightly squashed on the sides circle.



#3 - Leave a small gap for the neck and then sketch a
straight line down below the middle of the head the
same height as about two heads - this is the body


#4 - Then back up below the head - either side of the body
line sketch two lines with a very slight arc for the arms.
With the left line slightly bending to the left and the
right bending out to the right.


#5 - And the same for the legs but angle them
outwards more so the character is standing
firm, add a little flat line for the feet


Now you have a stick person ready to take on a user
journey, explain a concept or experience a process. 


Some common mis-sketches when sketching stick people:
1 Watermelon size and shape head
2 Body too long
3 Short legs and arms


A rule of thumb is that a person's height is about five to
seven times the height of their head
and if you break the
sketch into purposeful strokes and lines you can create
really emotive yet simple and efficient characters to help
you communicate your message.


Thank you for your time


And please PM me with any questions and I will answer them.