How having a clear pitch helps your business

  1. Save time in meetings.
  2. Stand out in the clutter of daily life.
  3. Share how the audience benefits.

"Oh - did you speak recently at the 8x8 China Accelerator event in Beijing…? Yes, I know you now…"

This response was the reaction from the head of BD during a recent call as I pitched MoI. “We help people enjoy their presentations."

This reaction "Yes I know you now…" is why I introduce my company with a simple emotive pitch.

  1. I want to be memorable.
  2. I want to connect.
  3. I want to stand out at each speaking opportunity.

Not only does it save us both time but it also reinforces the first impression I made.

I have this straightforward introduction, so when I meet people for the second time, I can trigger in under seven seconds a super clear recall of MoI and why we do what we do.

This is the power of starting with why it gives me a truly unique and emotive framing, and so within all the daily visual and information clutter, you spend effort filtering away...I stand out.

Enjoy your presentation is not detail heavy in fact it is super simple and accessible, it puts you in the center of my solution so you can see all the benefits. It shares the emotion I want you to feel and starts a conversation about how I can help you.

"Enjoy your presentation" is proving to be a powerful way to introduce MoI and our training services, so I highly recommend you work on how to pitch your business in a super short way, which is easy to remember, shares your why and is based on emotions and results from the audience's perspective.

To help structure this try using a three beat mountain as a way to position who you help, why that matters and what the result is.

Thank you for reading this far, and if you have any questions please leave a comment and I will do my best to answer your questions.

Martin

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